web design
Studyng: a peer tutoring App
Year 3 Diploma in Mass Communication
Module: User Experience for Interactive Design
This is a prototype of a simulated mobile application created for MOE, designed based on user and market research. The app serves as an online peer tutoring platform among students for academic subjects. The main aim of the app is to allow students to aid one another in their studies in a fun, social, and engaging environment, enhanced by gamification elements. The orange portion of the logo is meant to emulate a person reaching out and helping another, as with how the purpose of the app is for students to help one another. Orange and blue are used to represent
encouragement and reliability respectively.
Click on the arrows to see the main features!
sam the smoker: an interactive exhibit
Year 3 Diploma in Mass Communication
Module: User Experience for Interactive Design
In this group project for the Ctrl Alt Del Tobacco campaign, I was in charge of designing all visuals. I also contributed in the building of the physical exhibit.
Click on the arrows to learn more about the game mechanics!
Raining raincoats
Year 2 Diploma in Mass Communication
Module: Digital Media Design
This website was designed and coded for a service-learning project with our client organisation, Raining Raincoats. I designed the logo and aided in conceptualising some elements of the website design.
I coded 4 of the 6 pages: the homepage, Take Action page, Media Coverage page and Contact page. The website was coded to be fully functional and responsive so that it would be optimised for mobile devices and tablets as well.
Play the video for a walkthrough of the website!
Sunlove home
Year 2 Diploma in Mass Communication
Module: Digital Media Design
This is a prototype of a simulated website for Sunlove Home, optimised for desktop and tablet. I designed a homepage, Donate page, and Our Services page. I also coded the homepage, responsive at 4 major breakpoints.
Click on buttons below to navigate the interactive sample!
Ate o'clock
Year 1 Diploma in Mass Communication
Module: Digital Media Fundamentals
This is a game I designed and coded from scratch, and also my very first coding project. Though not captured in the video, the game was coded with music and sound effects.
Play the video for a walkthrough of the game! Click the right arrow to see the navigation planning!
graphic design
Vidcon asia summit collaterals
Dentsu Aegis Network
I designed advertisements and other collaterals for both social media and the event itself. Through this project, I learnt to exercise my creativity within the limitations of brand guidelines.
Epicurean market: Christmas Special
Year 3 Diploma in Mass Communication
Module: Advanced Advertising
According to the slogan “Taste a Merry Christmas”, I designed a key visual and adapted it into a set of advertisements for a pitch to Marina Bay Sands for their Epicurean Market 2019 event. Made various adaptations to suit outdoor and social media platforms.
Muze magazine
Year 2 Diploma in Mass Communication
Module: Feature Writing
I designed part of the magazine and produced one of the articles "Going Green in Style" (article available under Writing). Pages I designed: content page, superfood spread, "Going Green in Style" spread, "A Reality Check on Freelancing", "Healthy Living" page, Liho advertisement.
Click on the arrows to start reading!
Around the dot newspaper
Year 2 Diploma in Mass Communication
Module: News Writing
I designed the masthead and center page spread, set the pagination and quotation style and did the layout for most of the articles. I also produced and wrote two of the articles "New Century Square, Same Old Shops" and "First Ever LASALLE Creative Writing Graduands Take the Stage" (articles available under Writing).
Click on the arrows to start reading!
Jiseido: 3-in-1 Shampoo
Year 1 Diploma in Mass Communication
Module: Visual Communication
These are shampoo packaging designed for a fictional brand Jiseido. I designed the logotype and bottle design. After at least 12 drafts, I settled for a traditional and modern japanese crossover concept. The rounded brushstroke portion of the logo says "じ / ji" in Japanese, representing the first syllable of the brand name "Jiseido".
Fms stories 2018
Year 1 Diploma in Mass Communication
Module: Visual Communication
These are simulated posters for FMS Stories, an annual graduation showcase. As seen in my 1st draft, I initially intended to create a straightforward design with standard media and showcase-related elements such as lights and a camera. However, I then came up with a design with a more purposeful meaning – with the iceberg implying the hard work and effort of every student behind every work seen in the showcase.
Self Expression with Type Form Imagery
Year 1 Diploma in Mass Communication
Module: Visual Communication
These are type form imagery consisting of some or all alphabets of my name “Karin Chew Shi Yun”. I used them to express Local Festival, Bright, Moody, Amphibian, Bauhaus, Gestalt, Freezing, Correction respectively.
